IT IS SAID THAT THE CHIEF EXECUTIVE OFFICERS ARE THE ROCK STARS OF THEIR COMPANY. AS A COMPANY’S LEADER, HOW A CEO SPENDS HIS OR HER TIME DEFINES THE COMPANY AND DETERMINES HOW PROFITABLE IT WILL BE. UNSURPRISINGLY, INVESTORS AND THE PUBLIC OFTEN SCRUTINIZE THE BEHAVIOR OF A CEO. – BUSINESS INSIDER. – BY GLORY NNAH.
What separates a successful CEO from an average one? It is not being super bottom-line focused or being a great salesperson (although those things do not hurt). What elevates CEOs from so-so to stellar are the things they do to not just boost their success but help their team grow, too. When you commit to being a CEO who envisions and upholds a holistic growth plan for his or her company, employees, and themselves, it leads to success personally and professionally for everyone who touches the business. So the question is how can you be a CEO who ups the game when it comes to creating this holistic-success mindset? This was what EMAGES set to achieve when we decided to interview the Chief Executive Officers. Kingscrew Media Ogunleye Oludayo who gave insights into how he became a CEO.
EMAGES: Can we meet you?
OLUDAYO: My name is Ogunleye Oludayo. I worked for Kingscrew Media as the current Chief Executive Officer of the organization. I started working in Kingscrew Media in 2017 when we established the company
EMAGES: What makes you an expert in everything that you do and what inspires you to go into what you are doing now?
OLUDAYO: Media has been my major strength right from when I was young. I was on TU as a presenter in 2002, 2003 as a young secondary school graduate, I worked with NTA Oshogbo, I learned about working as a media crew I learned video editing and develop some skills in handling camera’s and in 2014 I applied to study in New York field academy even after paying so much; a huge sum I couldn’t go because some other things came in at that particular time but my training continues. Those are the things that helped me to be what I am today, media has been something I love, I love movies, documentaries, motion pictures, and those other things I do even at the moment.
EMAGES: What has been your biggest struggle in achieving your goals and how do you overcome it?
OLUDAYO: Physically the cost of buying a good multimedia gadget is very expensive and being able to fund a media company takes a lot of financial resources so what we do most of the time is that some of the gadget we don’t have we try to leverage on the people that have for us to be able to achieve high-quality pictures and we have been working fine if you check our profile you will see quite a lot has been done by the organization.
EMAGES: What is your best part of being an entrepreneur?
OLUDAYO: The best part of being an entrepreneur to me is the joy of seeing your company grow from little and becoming bigger and not only that be able to empower people now division of Kingscrew media is to empower your people to educate them, we have a whole lot of guys that are very creative and very good at what they do but they don’t have the platform that is why we run a film academy where people learn from very cheap prices and most of our videos that we do we ensure that they are things people can easily afford and we are accessible easily so that young Nigerian can also go through our platform.
EMAGES: How do you see the company changing in two years and how do you see yourself creating the change?
OLUDAYO: When we started Kingscrew Media just a few of us started it but right now we are much more than the number we use to be and some of the things we hope to achieve in the past has been achieved and right now we are trying to collaborate with international organizations and international filmmakers for example last year I went to South Africa, Dubai, Kenya, Ethiopia, and this year our goal is to shoot one of our movies which we are planning at the moment in the north and south America, we hope to be the biggest in Nollywood in terms of productions of movies in the next five years.
EMAGES: Give me one word that describes you best?
OLUDAYO: It is normal to have competitors but how we enhance our strategies the matter of the implementation in achieving the desired result. Evaluating the strategies from time to time is one of our key points, we are open to ensure that our strategies are reviewed from time to time and we can bring about things that would help not only Nigeria, Africa, and even the world because I believe trying to be a part from changing the world will help us achieve our own goal which is growing the company.
EMAGES: What is that thing that you will do that will be outstanding been the CEO?
OLUDAYO: The vision of Kingscrew media is empowering young people and ensuring that they can access all our services easily, my goal as an individual is to see the young people thrive so that someday when they look back they will be able to point at the organization saying that these people invested their time, energy and resources on them.
EMAGES: What other CEO do you look up to?
OLUDAYO: Generally I have mentors and people I look up to each time I want to talk about my mentor, I love Billgate so much, he is a billionaire and I always believe that someday I will be richer than him which is possible and if am not richer than him, he has a foundation that is touching many lives, I love Mark Zuckerberg he is very young and rich, I read their books, I study their lives and I try to pattern my life after some of the things they have done to achieve what they have achieved.
EMAGES: Can you please explain the rationale behind every of your career move?
OLUDAYO: I studied Economics at Obafemi Awolowo University and master in business administration and also a Microsoft satisfy solutions associate which means that to a good extent when it comes to IT am very versatile because I write some program to web development. In media, you tend to imagine moving from one profession to the other because I believe that human beings can be versatile and you can learn as many things as you can do. Most of these things are integrated to work, like when we started Kingscrew Media and we needed to build our website it was not difficult to make that happen and when it comes to marketing our brand online it wasn’t difficult for me because of the knowledge which I have acquired and looking at the part that I play as an MD, it has helped me to use that knowledge in developing the organization to where we are and still hoping for more knowledge in the future
EMAGES: Can you please share your momentum with us?
OLUDAYO: The journey has been full of ties when things are booming and times when things are kind of rough, for example, there was a time when paying salary was a big deal even though we have passed that state at the moment, but as an entrepreneur what have learned is you focus and move on because what is pushing you is the vision and how you have been able to implement those strategy to achieve the goals is one of the things that will make you happy at the end of the day.
EMAGES: What are your communication skills?
OLUDAYO: I speak English and Yoruba fluently any other language I promise that I cannot speak them for now.
EMAGES: How would someone write about yourself for a magazine?
OLUDAYO: I will call myself a young man looking forward to being part of people lives so that we can build the world together
EMAGES: How can I get your special attention?
OLUDAYO: It so easy if we discuss something in politics you might not get my attention cause I hardly discuss politics, I hardly discuss sport but if we discuss something in entertainment you get my attention and if you discuss things that have to deal with the description I read in the bible a lot you will get my attention.
EMAGES: What are the things that determine a cultural ethics?
OLUDAYO: Major thing that guides me at work generally is the focus and I love people that are diligent, hardworking; who can think and ready to commit their time and invest their energy into the vision of the organization.
EMAGES: How do you manage communication between senior management and other subordinates?
OLUDAYO: We are all young so it is easier to communicate with them and very funny if we go on location and we are together there is no distinction between the CEO and every other person. We are all together joking playing so you might not get to see the difference between us because we flow freely in terms of communication.
EMAGES: How do you do ensure communication across your entire staff.
OLUDAYO: One of the things we do is we have an internal meeting from time to time that is where we discuss our goals, there is the annual one, weekly and monthly basis, the annual ones is where we highlight our goal for the year and discuss how we want to implement those goals. For example, before the end of March, we want this to have been done. The weekly one is when we come together and discuss the task ahead of us and everybody gives a report every week that this is how far have been able to achieve in terms of my tasks and goals.
EMAGES: How does this company reward good performances?
OLUDAYO: In several ways, one of the ways we intend to reward good performances in 2019 is by giving travel allowance to our staff, I don’t want it to appear that is only the CEO that travels all over the world. We are trying to ensure that all of them can travel to a different location once a year out of Nigeria.
EMAGES: Where do you see the company in the next 5 years?
OLUDAYO: From the vision and our plan, the next thing we need to implement in 2020 is to launch Kingscrew and by the grace of God we will be launching that very soon and that big deal and right now what we are working on is to ensure that our content is good and professional enough, things that we can put to compete with Nollywood
EMAGES: How do you determine good content?
OLUDAYO: Good content is not determined by the quality of the picture only but how much effort has been put in packaging the ideas and how much more the idea can be able to get the attention of the viewers that what I call good content.
EMAGES: How will you get the attention of the viewers?
OLUDAYO: We do that by several methods for example our last movie (A death wish) was focused on people living with cancer and one of the things we did is we ensure that we did our research. Our research was in-depth, the movie was entertaining, and at the same time, we were able to talk about how people can live and manage cancer.
EMAGES: What upcoming initiative do you find categorizing exactly?
OLUDAYO: The next big deal for Kingscrew Media is Kingscrew TV, which we are going to launch in 2020 that is why we are going to several places this year ensuring that we are prepared for that.
EMAGES: How has the department helped the company grow so far?
OLUDAYO: We do not have many departments, every department that we have is because of the fact that they are needed as if our account is majorly for an account even they do more than account. Some of them come with us on locations, our cinematographers are cinematographers and video editors they are video editors and they have their input and we have been able to ensure that law of diminishing return does not set in; then having too many staff that will do more of hanging out than doing their work. The fact is that there are so many things to be done so we manage our time efficiently and effectively to deliver planned results.
EMAGES: How often do you set your goals?
OLUDAYO: We have annual, weekly monthly, and quarter goals, for the annual goals the board of directors sits alongside the CEO, which is I, and talk about the things we want to accomplish in the forthcoming year. For the weekly goals, we draft from the annual goal; for the ones we want to achieve every quarter, we also draw up from the annual goal so we set a goal from time to time.
EMAGES: Does the executive believe in developing people and practice it?
OLUDAYO: Yes we do. As I said earlier, if we are on a location, you might not even know the difference between the CEO and the others because I do not wear a suit every day, when we are going on location, I wear jeans a lot of time. Am the driver, I drive my people to the location and when we get to the location and the cinematographer is saying my battery is getting low or something I can rush down to the car pick-up battery for him we work together hand in hand and it makes it fun and any time am not on sit I have people that can attend to clients or visitors as much as I will do.
EMAGES: Can you describe your leadership style?
OLUDAYO: Am not a politician so I cannot say maybe democratic, autocratic, or whatever but I believe in democratic and one way or the other we allow everybody to speak their minds, and whatever they discuss we can learn from it. The ones that will fit into our objectives we use and the ones that cannot fit we drop.
EMAGES: What the idea or philosophy of the senior management for company?
OLUDAYO: People in the senior management or junior manage the people under you. Managing people means coming up with the ideas of what they will do, checkmate, and evaluate processes from time to time. When it comes to recruitment, you are part of the process then when it comes to resources; you ensure that the resources are utilized to the benefit of the organization.
EMAGES: As an entrepreneur, do you want to go into other thing?
OLUDAYO: Am not a politician but if I contest for the post of presidency tomorrow is not bad and if am invited to become the minister of communication of media or finance that am capable of why not I will go ahead and do it.
EMAGES: As a film academy, do you train people?
OLUDAYO: Yes we do.
EMAGES: Looking at your journey so far, do you plan to beat any academy?
OLUDAYO: Our focus is not to beat the existing academy, our focus is to build people that will be on top of their career in a couple of years, when we started the film academy in 2018 we said in 5 years our actors must be the big guys in the industry.
EMAGES: Looking at the industry they love for people that has name how do you want to make that name for them to start working for you.
OLUDAYO: Because things happen not every time means it can continue like that, there are always exceptions to the rules. Therefore, we may not have the entire name now, but we can build the name ourselves.
EMAGES: How do you intend building that name?
OLUDAYO: We have started and I told you this year we are going to be shooting a movie in locations north and south and northern America that is good enough for us. The people that will feature in those movies are not the big names that we know. We are looking at featuring people in the movies; they are not Nigerians maybe one big actor or actress from the United States of America.
In the media industry and entertainment what will be your analysis so far so good looking at where we are currently in Nigeria considering the support from the federal government looking at the private sector a whole lot of professionals from the industry can come out to complain that you talk about investment what is your view about it? If we look at the Nigerian entertainment industry, while going through some of the statistics online I think sometime last year, it was predicted that year 2022 our media and entertainment industry will be able to have a huge part supporting JPP and the only way that can happen is to have the support from every angle we can. Now, Nollywood is doing fine and we have people doing well more than that. The time and resources invested are sometimes minute as compared to the things we see in those other people out there which means there are some things they do we do not do. We need to brave up ourselves in terms of production.
EMAGES: What is your system when you wake up in the morning and pray to god will you say to yourself am successful at long of the journey?
OLUDAYO: The major thing I do every morning is when I wake up is to pray after that, I evaluate what have done in the previous day, usually at night I do that but in the morning I check-mate my agenda for the day and look at the goals. There is a place in my room where I have my personal goal written and pasted I look at it most mornings and talk to myself these things must be achieved, when I get to the office I write about it and brainstorm how to work it out with my organizational goals.
EMAGES: Do you say to yourself am fulfill and successful?
OLUDAYO: Both can work even though have not fulfilled my dream.
EMAGES: What is your approach in motivating people?
OLUDAYO: I motivate people through some of the things I highlighted before that we do for example in 2017 we did what is called 30 days music challenge where we have music artist quite a whole lot of them subscribed to our platform and we gave one of the free music video shoot and two other persons we gave them 50% our film academy silique in such a way that we went to raise new talent in the industry. We achieve this by ensuring that these people are educated, to me education is one of the greatest empowerment you can give an individual.
EMAGES: What is holding your company back in achieving more than what you have achieved?
OLUDAYO: I will say some financial consent which from time to time we are ensuring that some of the money we make is reinvested into the organization, when we started we had nothing no camera, tripod, microphone, all we had in our brain but now we have most of those gadgets.
EMAGES: How is this company looking to evolve so that it continue to compete effectively and how could a person in these room support that evolution?
OLUDAYO: As mentioned earlier, we are working at collaborating with an international organization and some individuals that I know may be interested in achieving our goals and in 2020. We might open our organization for more investors to come in so that we can be able to use their investment to promote the brand such that we will be able to be a part of that huge share that we are expecting in 2022. As a media company, we believe that in 2022 if Nigeria is expecting 20% we should know our contribution and how we can contribute our quarter, contributing our quarters means we are making money.
EMAGES: What will be your scholar at this point embrace those renovating equipment?
OLUDAYO: Not that we don’t want to embrace them, someone like me one of my goals is to visit the universal studio, and what will stop us from replicating those ideas is simply money, getting those things today in Nigeria will take a whole lot of money. To the people out there who am inclusive, I think we need more support and then the government should create more channels for us to enjoy soft loans that would help us to develop our industry not only in media industries but also in agriculture thereby helping people in Nigeria. We have people that want to do well but finance is a big charge.