DISTINGUISHING A BRAND, STRATEGY, PRODUCT, OR EVEN A WEBSITE IS NEARLY IMPOSSIBLE IN THIS WORLD, OVER-SATURATED WITH SAMENESS. CAMPAIGNS AND INITIATIVES RISE TO THE SURFACE DAILY, TAKING OVER THE HEADLINES FOR A WEEK, JUST TO SINK TO THE BOTTOM OF THE OCEAN AGAIN. WHILE THIS ALL MAY SOUND RATHER CYNICAL, IN THE CASE OF MOST BUSINESSES, IT HOLDS RATHER TRUE. IN THE CASE OF BRANDING SUPPLY CHAIN MANAGEMENT INITIATIVES, MORE SPECIFICALLY PROCUREMENT INITIATIVES, THIS ‘FIVE MINUTES OF FAME EFFECT’ BECOMES ALL THE MORE APPARENT. By GIWA OLUWASEYI
n getting to the crib of the young creator it was the sight of well-rounded plates on the floor face-up kinkily like a child waiting for a dispense of milk and corn flakes in welcome mode but mute. In a higher view, it was a plank standing erected on the wall of the room, gallantly. to different colors of cardboards on the chairs and behind it waiting for their next in line for work – Mac laptops, cameras, lens, and other production apparatus were all assembled neatly and well-arranged about an adjacent around the sitting room all lying erected on a table appearing so powerful. The entire objects flocking around the room weren’t clear to THE EMAGES TEAM just staring at them on till his solemn voice distracted our attention as he warmly welcomes us to his humble home and studio. Without even asking he explain the reason behind the cookies starring out from a transparent jar and a red cloth that was spread on a stool, how he had been working on them overnight creating a concept for a client.
This is Adeleke Farayola, a young media consultant, a vibrant entrepreneur who runs a small media Content Creation Company called Redboxxdesign. It’s a media brand that deals with creating photos, video, graphics, and eye-catching websites for people. Not just only that his media company also manages client content and develop businesses into a brand. This is a man that noticed the more he moves close to God the more ideas he gets to do things; different to that he get inspirations by talking with people and reading more. Invariably all his life has been in Lagos from adolescence to adulthood.
Adeleke studied Computer Science at the University of Lagos (UNILAG). In his second year in school, he started graphics designs as a hobby then he was being consulted from different fellowships around the campus for flyers; overtime he got to realize the skill is doing well which at some point he started collecting tokens in return. Farayola isn’t a foodie person but the majority of what he started branding with was for food content. But note: the only thing he can’t spear to walk past him is chicken, anyways that’s his favorite food.
After University, he worked for seven years as a Software Administrator for an International Company in Port Harcourt managing E-mails and database afterwards he began his business. Although according to him he said the decision to opt into the media was actually at the point of rounding up at the University of Lagos, they believe he has was what drove him believing he can do better in the media mainframe. However over time he has been designing websites aside from graphics designing while the photography niche is there – then all that skills weren’t a big deal for him but today it’s something he’s proud of and doing fully.
As a media and branding consultant Adeleke sees branding as a word used in different phrases, he defended that as thou “when someone tells you how to dress, talk and behave it’s considered as part of branding”. So as a consultant he has been able to deliver to people who he has certain types of goals for [his client] for their business as against being an everyday regular business to a top-notch brand. The big picture for him as regards being a consultant or an entrepreneur in the branding space is he being able to watch businesses he had worked on, grow and become very valuable and that picture is priceless. So to say it is true because he had good C.V to that effect; such as his job for the ‘International Food Tour’. The job he worked on which has expanded from Lagos, Epe to Ogun state. Likewise, for people whose businesses are between Lagos, the impact is elevating gradually, everyday improvement from picture taking, video, and website are seen.
“Branding is the way people see your business. Branding is what the world thinks about your business. Branding is not what you think about your business, what you think about your business is your business but what the world thinks about your business is the outcome of the branding and that’s what branding is” he defined. Still diligently pointed out the between Branding and Public Relation “Branding and PR I think they go hand in hand. Branding is very crucial you can’t do without branding. For Public relations, it’s a way of communication. How you communicate with people. You don’t want to communicate your brand with blurry pictures, so it has to be a clear picture, clear text, and readable font with that your brand will boost and people will begin to have a positive impression about your brand”. In brand consulting the major focus are mostly photos, videos, graphics, and website – at Redboxxdesign what they do for people is making sure their brand look very good for when people come across it they will embrace and give positive comments. As further express, the company’s basic concentration is putting into consideration the satisfaction of customers that will create a bind with time such as bind sprout happiness.
Life takes every human in many directions; “fulfilling my dream in media branding I’m enjoying it, before that there’s every tendency I would want to see every person or person feel happy likewise seeing my client happy is a dream fulfillment for me”. Considering project management every client has separate needs. Since in every business clients must come with complaints based on what they want for their business to grow; and the best thing to do is to communicate their business or brand, make it progress through good and deliverable contents. Having a bad customer experience it’s a two-choice of choosing it rightly or wrongly but it’s better to choose it rightly for with that one will be able to #ProceedWithJoy, because customer bad experience is mostly born out of miscommunication; and in adjusting that it’s good to find a way to make the customer happy “because the happier your customer the better for your brand”
Media branding is highly competitive and, for this reason, he decided to create a new strategy where he can have products and packages that work for SME that for client satisfaction – his ideal customer “my ideal customer is something that has been changing for me over time. In the past, my ideal customer was an average size company who knew how they wanted it while my job is to come in and deliver, to help them key in, as well as to help them grow into a business they’ve dreamt of. Today my ideal customers are the higher end that’s the large and medium scale business that already has their brand; those are my second level of an ideal customer.
Being an innovative entrepreneur he tips those who wish or want to be in his line of business. Requiring equipment might not be too easy still the capital in the media branding is complex as further pointed “my advice generally I always tell people just buy a camera no matter how small or ordinary and a laptop that for me is a starting point and take note it doesn’t have to be brand new also the most capital you’ve is your mindset, and also the first thing is to #GetStartedToday, anything you as an individual start today, stop postponing. Yes, challenges will come, nothing comes easy to let this be at the back of your mind I will #ProceedWithJoy, and no matter how hard at the end of the day there will be #VictoryForTheHardWorker. Those three hashtags are my identity, so apply them into your life trust me you will love it”.
As it is known a good referral is much better than a hundred C.V’s, his customers are based on referrals of people he had worked with. Jobs in social media marketing which has stood the test of time. He has created a massive plan for some prosperous clients and those good jobs have been ringing goodwill for him.